Modern technology has turned nearly everyone into a potential movie producer, but here are some do’s and don’ts for making a great listing tour.
It’s hard to imagine for those who have been in the real estate business for more than 10 or 15 years just how much things have changed from a marketing perspective. From email and IDX for your website, to social media and other easy-to-use marketing tools, we’ve definitely seen a shift in the level of control agents have over their marketing methods.
It wasn’t so long ago that a video tour of your listing might have been unthinkable, or at least not cost effective. Not to mention the time it would take to hire a videographer (Or even a good photographer), process and edit the video, and even distribute it either in a VHS or DVD. We take for granted how easy its become, and our ability to make our own videos using (now) standard software such as Windows Movie Maker and iMovie, both of which have automated slideshow making capabilities. Also, how easy is it now to share your virtual tour video on Youtube, social media and email?
Benefits of the Video Virtual Tour
There are several benefits to producing a video virtual tour. For one, it’s yet another value item you can use in marketing during your listing presentation. Also, people love movies, even if it’s a movie that has the same photos that you are using in the MLS. Finally, promoting your virtual tour listing is very easy through social media and Youtube. When tagged correctly, your Youtube video can achieve great search engine return results…all part of the big marketing picture! Continue reading
Your listing photos can tell a lot about your marketing prowess, or lack thereof.
In life, but especially in business, it’s always good to remember that you never know who’s watching you. This could not be more true than in real estate. How we carry ourselves as professionals in ALL walks of life can make or break your next shot at business. This philosophy also holds true in your marketing efforts.
One of the biggest (and easily identifiable) marketing faux pas can be traced to listing photos. Remember, you’re not just representing the seller, you’re also representing yourself to OTHER potential sellers. Bad listing photos shows a lack of attention to detail, and tells not only your seller, but also potential clients, that you don’t take your work seriously. Continue reading
Easy to implement code that changes the background color ONLY on your Keller Williams EAgentC website.
EAgentC has a lot going for it. Its versatility to allow agents to market their own brand on the web, along with the ability to change colors and templates AND add as many pages as you like is unparalleled in ease-of-use (And not to mention it already comes as part of your tech package).
The video below shows you how to change the background color of your EAgentC site by using a little piece of CSS (Cascading Style Sheet) code. Don’t worry, you don’t have to know what it is or why it works! Just watch the video. Also, here’s the code.
—copy below this line—
border: #000000 0px solid;
—copy above this line—
You can brand your EAgentC website with your own marketing look using the custom template feature.
The unfortunate reality in the eyes of most inexperienced home buyers or sellers is that from a first look, all real estate agents are the same. Now, we know this not to be true, but how do you break through to them, especially on the World Wide Web when you have only a few seconds to grab their attention?
Keller Williams offers a variety of solutions to customize your content via their EAgentC website platform, but what about the look of the site itself? While many website template designs are offered, what if you want to brand your EAgentC site with your own header or banner? Continue reading
Overlooking basic security practices on the Internet can compromise your marketing efforts, and potentially your clients’ personal information.
I work with a LOT of information, and fortunately over the years, I’ve been entrusted with a decent amount of secure information from my clients. I’m very protective of their private information, and take steps to keep it as secure as possible.
As for some of my clients however, I fear for their internet safety!
You’d be surprised how many people out there use the word “password”…FOR THEIR PASSWORD!
Many of us take such a simple security procedure as a password for granted. For some reason, maybe some people think their immune to the dangers and threats posed by hackers who would just LOVE to exploit your personal information, your bank account, your computer software (and hardware), and even your protected client information. Yes, maintaining passwords is a pain, but it’s a necessary evil in an Internet world that in some ways still resembles the wild, wild west of yesteryear. Continue reading
KWVIP’s favorite loan officer answers 10 questions about the new rules governing QM.
In January 2014, the Consumer Finance Protection Bureau instituted changes in mortgage rules to insure buyers meet certain criteria to qualify for a loan under what is known as QM.
In the 5 minute video below, Martin Rodriguez, Senior Mortgage Officer for Wintrust Mortgage at Keller Williams VIP Properties, answers 10 questions regarding QM, and provides an easy to understand summary of the new rules and why they are in place.
QM can affect the way your buyers are approved for home loans, so it’s important to understand its impact, and why the new rules were put in place.
Add value to your EAgentC website with customized focus boxes.
The tutorial below demonstrates how to add and edit focus boxes for your EAgentC website. Focus boxes allow you to provide more information and links for your site visitors in a layout that is functional as well as aesthetically stylish. This is another method of giving value to your potential clients by providing relevant information that can help them make the choice to use you for all their real estate needs.
How are you promoting your real estate business? Are you watching your bottom line?
Recently a thread was spotted on Facebook posted by a local business owner who had asked a general question about marketing. He wanted to know what the usual return on investment (ROI) was for any advertising campaign. This was a very general question, and his reactions to certain questions implied that he expected to not make 100 percent of the money spent back on his campaign.
As the thread progressed with more questions and responses being bandied about, it was revealed finally that this person was able to track about a 25 percent return on his original advertising outlay. That means 75 percent of those dollars went to waste. Also, he only revealed the dollar amount received, not the total number of responses. Some quick math based on the one product this business was promoting showed that less than 20 people responded to the ad campaign. The campaign in question involved one of those coupon bundles that are mailed out to residential addresses. Continue reading
Your impression by others can be made or broken by all sorts of means, from your grammar to how you drive.
We all have impressions of professionals that we encounter on a daily basis. Whether it’s your accountant, lawyer, or the clerk at your neighborhood grocery store, they all come with a certain expectation of how they act within their job functions.
What would happen though, if your accountant sent you a financial statement that contained mathematical errors? Or if your attorney sent you a contract full of grammatical errors? What if your grocer didn’t know which aisle the bread was located? Or worse, what if you overheard your grocer talking smack about the guy in the deli department? Chances are you would probably feel rather awkward and even worse, decide you no longer want to do business in that store.
While we all perform targeted and strategic marketing to obtain and work leads, the fact is, you never know where your next lead is coming from, and it could be literally from anywhere. How you conduct yourself in public, whether you are in an official capacity as an agent or not, can make or break someone’s opinion of you as a professional. The following are three situations where you need to be considerate of your own actions and deeds in an effort to maintain others’ positive opinions of you as a professional.
How do you conduct yourself in public?
Have you ever had road rage? Have you ever been REALLY drunk at a party? Have you had conversations where you spoke negatively about someone else within earshot of people you don’t know? Finally, have you ever done these things since you’ve become a real estate agent? Continue reading