Add value to your EAgentC website with customized focus boxes.
The tutorial below demonstrates how to add and edit focus boxes for your EAgentC website. Focus boxes allow you to provide more information and links for your site visitors in a layout that is functional as well as aesthetically stylish. This is another method of giving value to your potential clients by providing relevant information that can help them make the choice to use you for all their real estate needs.
How are you promoting your real estate business? Are you watching your bottom line?
Recently a thread was spotted on Facebook posted by a local business owner who had asked a general question about marketing. He wanted to know what the usual return on investment (ROI) was for any advertising campaign. This was a very general question, and his reactions to certain questions implied that he expected to not make 100 percent of the money spent back on his campaign.
As the thread progressed with more questions and responses being bandied about, it was revealed finally that this person was able to track about a 25 percent return on his original advertising outlay. That means 75 percent of those dollars went to waste. Also, he only revealed the dollar amount received, not the total number of responses. Some quick math based on the one product this business was promoting showed that less than 20 people responded to the ad campaign. The campaign in question involved one of those coupon bundles that are mailed out to residential addresses. Continue reading
Your impression by others can be made or broken by all sorts of means, from your grammar to how you drive.
We all have impressions of professionals that we encounter on a daily basis. Whether it’s your accountant, lawyer, or the clerk at your neighborhood grocery store, they all come with a certain expectation of how they act within their job functions.
What would happen though, if your accountant sent you a financial statement that contained mathematical errors? Or if your attorney sent you a contract full of grammatical errors? What if your grocer didn’t know which aisle the bread was located? Or worse, what if you overheard your grocer talking smack about the guy in the deli department? Chances are you would probably feel rather awkward and even worse, decide you no longer want to do business in that store.
While we all perform targeted and strategic marketing to obtain and work leads, the fact is, you never know where your next lead is coming from, and it could be literally from anywhere. How you conduct yourself in public, whether you are in an official capacity as an agent or not, can make or break someone’s opinion of you as a professional. The following are three situations where you need to be considerate of your own actions and deeds in an effort to maintain others’ positive opinions of you as a professional.
How do you conduct yourself in public?
Have you ever had road rage? Have you ever been REALLY drunk at a party? Have you had conversations where you spoke negatively about someone else within earshot of people you don’t know? Finally, have you ever done these things since you’ve become a real estate agent? Continue reading
Video tutorial demonstrates how easy it is to embed a Youtube video directly to your KW marketing websites.
In the past few years, many agents have effectively used video to market their services and send out quick updates and information to their base. The good thing about today’s video technology is that you can shoot and upload a video from practically anywhere (Isn’t that right, Elgin Walker?). Video marketing doesn’t have to be fancy or highly produced, although some agents do take advantage of more quality production. You can literally shoot from your office, your home, your open house listing…practically anywhere.
Ideas for shooting a real estate marketing video.
If you’re new to the idea of marketing yourself using video and don’t know where to begin, here are a few suggestions. Again, you can simply point your mobile camera, smart phone, web cam, or tablet and begin shooting. You can even record a video directly from your Youtube page. Continue reading
Using “Realtorspeak” to talk to your clients can result in confusion and frustration.
“…I thought Fannie Mae was a candy factory in Chicago.” ~ Kathleen Madigan, Comedian
Fannie Mae, Freddie Mac, MLS, ARM, APR, COE, PITI
The real estate industry really does have its own language, doesn’t it? Agents frequently speak it among themselves, but how often do you catch yourself speaking it in front of your buyers or sellers? Do you by chance notice the big question mark that has replaced their facial expressions? All too often agents make the mistake of “talking the talk” without realizing their clients may have no idea what they are referring to. Nobody likes to feel stupid, so often they’ll just smile and nod along with you, even though inside they’re wondering what in the world you’re talking about.
Talking “Realtorspeak” to your clients can not only drive a wedge in the relationship you’re building, but can lead to misunderstandings that can have a broader negative impact on the transaction. Continue reading
Social Media has become a boon to businesses everywhere, especially real estate. Are you using it effectively to drive leads?
Those of us who grew up before the advent of the Personal Computer could have never imagined there would one day be a means of getting in touch (And staying in touch) with friends, co-workers, distant relatives, childhood friends, elementary schoolmates, Army buddies, dormmates, old girlfriends, old boyfriends (With the ability to block both!), and anyone else we can think of. Many have even made friends through this magical device that’s…yes…FREE!
In light of this, many businesses and even real estate agents have changed their marketing format to include social media as part of their lead generation strategy; and why not? Again, these are no-cost, high exposure methods of getting your message out to your sphere of influence in a way you could have never thought of just a decade ago. That being said, we have to consider a few things when it comes to promoting your business using social media. Continue reading
Give your EAgentC website a custom look with these simple tool tips.
It goes without saying that marketing your real estate business involves finding ways to make your brand unique. While all websites are basically the same on the outside, what is it that might compel visitors to stay on your site and, better yet, come back again and again?
Real Estate Website Customization Basics
First of all, before beginning to perform any fancy updates to your EAgentC web page, it’s important to consider some essential guidelines for a professional appearance. Continue reading
Writing your own real estate articles adds credibility for your clients as well as for search engines.
This is a common sight in the social mediasphere:
An agent will post a link to a relevant, timely real estate related article on a social media site (Such as Facebook or Google Plus). In doing so, the agent is under the belief that it shows just how knowledgeable they are about the market.
The problem is, the link they provided takes them to another website that is beyond their control, and does not reinforce the agent’s own marketing message or brand.
In considering what it takes to drive traffic to your real estate website you have to take into consideration a few hard facts:
- Unless you truly set yourself apart, your real estate agent site most likely contains the same information as that of your competition. Think about it. Most agent websites contain the following: A “Buyers” page, a “Sellers” page, “Search for Homes”, “About Me/Us/Our Team”, “Links”, and a contact form. You may have other static resources such as tract information, detailed area info, etc. but still, this isn’t information that a potential buyer or seller couldn’t get from any real estate website.
- This is not 1997, and real estate websites are no longer a novelty. The competition is fierce on the web and on the search engines, and you have to find a way to set yourself apart.
- Demonstrating YOUR knowledge of the real estate industry by writing your own articles adds continual content to your website (Which search engines LOVE), AND provides you with some serious credibility to viewers of your website. This isn’t a suggestion or hint, it’s a statement of fact! Continue reading
How you manage your time in your real estate business is critical to your success.
You’ve seen and heard it said, sometimes by a blustery, boss-like character in a classic black and white movie who shouts “TIME IS MONEY!” While this statement over the years has been personified in the form of the overbearing cheapskate boss, actually no words are more true, especially when it comes to business.
The good news about being in business for yourself is that you have the entire day to do whatever it is you want. The bad news is: You have the entire day to do whatever it is you want. There’s some serious truth to both of those statements. Even in real estate, as a contractor there is no one to tell you that you HAVE to be somewhere at a certain time, or that you HAVE to hit the daily goals you set for yourself…those aspects are entirely up to you and your own motivation. Continue reading